A Rational Fare

Haven't read part one? Check it out here. *** "One of the things that seems like a huge opportunity to me, as an outsider and particularly someone interesting in branding/marketing/communications ... is for you guys to start taking the narrative back from the self-appointed experts that are currently dominating the landscape."- Josh Sparks Josh doesn't have a nutrition degree, but he has got a lot to offer in regards to business and marketing and I would love if he spent some more time talking to us, because you can tell there's a wealth of knowledge in there. His top tip for marketing yourself or your business is to find your niche, find what differentiates you from Joe Blow down the street and clearly be able to articulate the features and benefits of your business, or yourself. To cut through the noise, you need to be able to know who you are. As nutrition students, our courses do not go into internet use or marketing and many of us don'...

Tonight I made the trek down to Monash Uni in the pouring rain, confused myself trying to find a park in their strange colour-coded carparks with minimal signage and then wandered around lost until I stumbled upon lecture theatre H2.  Luckily I wasn't late because I would have missed one of the most informative talks I've been to! I'm going to try and condense the full two hours into an easy-to-read summary. Dietitians Karen Inge , Miriam Raleigh and Sarah Leung were there to tell us about their dietetic experience, and businessman Josh Sparks enlightened us with stories involving his decision to drop out of the fashion business and open up a series of healthy takeaway food bars called Thr1ve . Poster courtesy of Monash Uni's BND Society Josh's insights on the nutrition industry (from an outsider's perspective) were really eye-opening and his comments from a marketing point of view were really on point, as you will see below. Former lawyer an...